Three mummy bloggers are vying for an prestigious blogging award. Elle is an aspirational blogger, showcasing her immaculate home, fashion-plate children and enviable gym-honed physique. Abi considers herself a revolutionary, writing about her alternative lifestyle for her followers known as Green Divas. And Leisel blogs about being a time-strapped working mum, who doesn’t think parenthood is all roses. With their eye on the blogging award and its cash rewards, the trio are determined to boost their engagement and public profile – even if it takes dubious means.
This is a thoroughly entertaining account of the often crazy world of bloggers – the competition and one-upmanship of the women who expose (or reinvent) their private life for clicks. With trolls, rivalry and personal relationships on the line, it shows that blogging is a battlefield.
Sometimes life behind the screen is not as rosy as it seems in Holly Wainwright's debut novel, The Mummy Bloggers. The synopsis says: "Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online.
Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past. Abi Black has quit sugar, moved to the country and is homeschooling her kids. Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime. All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there ...
When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide.
The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters." Wainwright is entertainment editor for Mamamia. The Mummy Bloggers is out in September 2017.