Three mummy bloggers are vying for an prestigious blogging award. Elle is an aspirational blogger, showcasing her immaculate home, fashion-plate children and enviable gym-honed physique. Abi considers herself a revolutionary, writing about her alternative lifestyle for her followers known as Green Divas. And Leisel blogs about being a time-strapped working mum, who doesn’t think parenthood is all roses. With their eye on the blogging award and its cash rewards, the trio are determined to boost their engagement and public profile – even if it takes dubious means.
This is a thoroughly entertaining account of the often crazy world of bloggers – the competition and one-upmanship of the women who expose (or reinvent) their private life for clicks. With trolls, rivalry and personal relationships on the line, it shows that blogging is a battlefield.