Chicklit Club
 

ANNA MITCHAEL

& MICHELLE SASSA

 

Copygirl (2015)

 

Kay is keen to make her name in advertising and score a Superbowl ad while she’s at it. At one of New York’s hippest ad agencies, she’s teamed up with her secret crush and old friend Ben - she produces the words while he creates the artwork. When the firm gets the opportunity to pitch for a cola drink brand, she thinks this may be their moment to shine. But her trusty partnership with Ben is under threat. Meanwhile Kay vents at home with a secret side project filming wax dolls – and thanks to her Paris-based friend it soon goes viral. This book by two former copywriters delivers on exposing the snarky side of the industry. But I really didn’t like the dolls scenario – and it is rather crucial to the plot. The premise of the video certainly didn’t seem intriguing enough to make it go viral. But then again a dog sticking its head out of sunroof can go viral, so what do I know? Lose the dolls and add more of that advertising rivalry and boys’ club posturing, and this would have worked much better for me.

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